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Michael Martinez :verified:DEFINITION: A "toxic backlink" is a link that has been confirmed (by a search engine) to have actually harmed your Website's ability to be indexed and/or ranked. It has NOTHING to do with any SEO tool's opinion about the quality of a link.<a href="https://c.im/tags/seo" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#seo</a> <a href="https://c.im/tags/searchengineoptimization" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#searchengineoptimization</a> <a href="https://c.im/tags/webmarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#webmarketing</a> <a href="https://c.im/tags/digitalmarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#digitalmarketing</a> <a href="https://c.im/tags/webspam" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#webspam</a> <a href="https://c.im/tags/searchengines" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#searchengines</a> <a href="https://c.im/tags/bing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#bing</a> <a href="https://c.im/tags/google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#google</a>

Mariachiara MarsellaNuovo <a href="https://mastodon.uno/tags/Webspam" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Webspam</a> Report by Google, ecco solo qualche numero che mostra il successo di <a href="https://mastodon.uno/tags/spambrain" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#spambrain</a>: + 5 volte rispetto 2021 + 200 volte rispetto al primo aggiornamento E sottolineo un passaggio importante: SpamBrain è stato un fattore importante per rilevare meglio lo spam durante la scansione. Ciò significa che quando vediamo una pagina - per la prima volta - ora possiamo identificare meglio lo spam 𝗲 𝗾𝘂𝗶𝗻𝗱𝗶 𝗻𝗼𝗻 𝗶𝗻𝗱𝗶𝗰𝗶𝘇𝘇𝗮𝗿𝗹𝗮 𝗮𝗳𝗳𝗮𝘁𝘁𝗼Tradotto e riassunto su LinkedIn: <a href="https://www.linkedin.com/posts/marsella_how-we-fought-spam-on-google-search-in-2022-activity-7051808614012837888-jkdg" rel="nofollow noopener noreferrer" target="_blank">https://www.linkedin.com/posts/marsella_how-we-fought-spam-on-google-search-in-2022-activity-7051808614012837888-jkdg</a>

Google Search LiaisonCan you guess how many more <a href="https://mastodon.social/tags/spam" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#spam</a> sites <a href="https://mastodon.social/tags/SpamBrain" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#SpamBrain</a> caught in 2022 compared to the previous year? The <a href="https://mastodon.social/tags/Google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Google</a> <a href="https://mastodon.social/tags/Search" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Search</a> 2022 <a href="https://mastodon.social/tags/webspam" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#webspam</a> report is here! Read about SpamBrain, links, hacked spam, user safety and more <a href="https://developers.google.com/search/blog/2023/04/webspam-report-2022" rel="nofollow noopener noreferrer" target="_blank">https://developers.google.com/search/blog/2023/04/webspam-report-2022</a>

Michael Martinez :verified:Newly published on SEO Theory (this morning): "Google's Disavow Condundrum".Here is a lengthy excerpt from today's article:"What you’re about to read is excerpted from an older, longer premium article. The excerpts provided below omit details and context provided by even older articles from which they were taken. Be careful not to infer meaning beyond what you see here."I received the following question (reformatted for this article): 'Michael, you’re convinced no one knows how to disavow properly. What would you disavow?'"Long-time subscribers to the newsletter may recall that I’ve shared my criteria for identifying spammy links in the past. Obviously to answer this question I’ll have to go down the list again. But first let me summarize what can happen with link spam:"1. The search engine never sees it, so no effect 2. The search engine indexes it w/o sufficient PageRank-like value, so no effect 3. The search engine indexes and accepts the spam, so the links pass value 4. The search engine rejects the links and never indexes them, so no effect 5. The search engine indexes the spam but doesn’t trust it, so the links DO NOT pass value 6. The search engine identifies a pattern and penalizes the destination 7. The search engine identifies the spam as such and assigns a NEGATIVE value"Item 3 is important. Spam sometimes helps. It still works in 2019 (Update: Yes, in 2023, too). Spam may always work."To the best of my knowledge, Google has never explicitly stated that links can pass negative value but they’ve come close several times. I first openly speculated about 'Negative PageRank' in 2011 after the Panda algorithm was released. [When I asked Matt Cutts about this, he pointedly said nothing – leaving us to speculate.]"<a href="https://c.im/tags/seo" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#seo</a> <a href="https://c.im/tags/webspam" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#webspam</a> <a href="https://c.im/tags/digitalmarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#digitalmarketing</a> <a href="https://c.im/tags/backlinks" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#backlinks</a><a href="https://www.seo-theory.com/googles-disavow-conundrum/" rel="nofollow noopener noreferrer" target="_blank">https://www.seo-theory.com/googles-disavow-conundrum/</a>

Nikke LindqvistSo, another Monday trying to wrap my head around the fact that <a href="https://seo.chat/tags/webspam" class="mention hashtag" rel="tag">#webspam</a> seems to work even better for <a href="https://seo.chat/tags/SEO" class="mention hashtag" rel="tag">#SEO</a> this year than it did last year. Link growth to deep pages, seems to be just about the only signal that matters these day. You might think that Googles spamcatching AI should know it's job by now, but it seems to be at a loss when understanding even the worst cases of obvious spam.

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