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Frank Sandtmann

Microsoft Bing might be putting a special spotlight on software and apps in their SERPs: a potentially new element is displaying buttons for download or install.

If there are multiple options, a box called "Available on" is shown in the left column. I think I have seen a similar setup for ads, but this element does not seem to be sponsored.

Interestingly, the software is categorized, which can be seen directly below the URL.

#bing#SERP#search